about.tsxCutting through the AI hype
Will It Bubble? is an independent publication dedicated to providing clear, accurate, and insightful coverage of artificial intelligence. We help you understand what's real, what's hype, and what matters.
Mission
purpose.mdIn a world flooded with AI news, it's hard to separate signal from noise. Every day brings announcements of "breakthrough" technologies and "revolutionary" products. But how do you know what's actually important?
That's where we come in. Our team of experienced tech journalists and former AI researchers analyze the latest developments with a critical eye. We don't just report the news—we explain what it means.
Whether you're a developer, business leader, investor, or simply curious about AI, we provide the context you need to understand this rapidly evolving field.
Values
principles.jsonAccuracy First
We verify before we publish. In a field prone to hype, we prioritize getting the facts right over being first.
Independence
We don't take money from AI companies for coverage. Our analysis is unbiased and our opinions are our own.
Clarity
We explain complex AI concepts in plain language without dumbing them down. Everyone deserves to understand this technology.
Team
contributors.ts
Giuseppe Gaspari
Founder & Editor
After years of seeing businesses frustrated by agencies that over-promise and under-deliver, Giuseppe decided to do things differently. Specializing in artificial intelligence and wanting the average person to be more in tune with what's actually happening—not just the hype—Will It Bubble was founded on the premise of sharing what's important. Giuseppe's approach is rooted in technical realism. Having watched the industry pivot from the initial "Gold Rush" of LLMs to the complex, resource-heavy implementation phase of 2026, he realized that the biggest gap wasn't in the technology itself, but in the honest interpretation of it.
Frank Koziarz
Research Lead
A research professional, this team member brings over eight years of experience in producing international peer-reviewed publications. With deep expertise in evidence-based medicine and clinical research, they have managed complex projects spanning public health and emerging medical fields. Their skillset is uniquely dual-pronged, mastering both qualitative and quantitative methods, while providing proven leadership in team motivation, accountability, and critical literature appraisals.
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